Marketing Incentives
Need some incentives to share with clients to get them to use you?
Check out some of the most popular incentives found within our industry.
Offer home warranty if buyer works with you.
Donate to a local charity (or popular charity) in client's name when they choose to buy or sell with you.
Provide a pet adoption incentive. I.E. you'll pay for their adoption fee to get a new fur family member when they purchase a home.
Offer food. This may sound silly, but you'd be surprised how an incentive to host a pizza party if someone buys/sells with you can get far in regards to marketing.
Use more common things. I.e. professional videos, professional photography, drone footage, etc.
Security System for home buyers.
First year of flood insurance, if it is required for the property.
Percentage back at closing. This seems to be common as an incentive to service men and women. I.e. military, police, firefighters, etc.
Free Home Cleaning. This can be great for both buyers and sellers. It'd be perfect for sellers to get their home prepped, or for buyers to move into a place that feels spotless and fresh.
Pay for a Home Inspection. The pricing can vary for this based on the size of the home, but can be a great incentive for buyers.
House Painting - you can offer to have the whole house painted, or certain rooms. Make sure you're familiar with costs in your market - painting a home is NOT cheap.
Appliances. Often times, most commonly in new builds, an appliance may not be a part of the package deal. Or a house may have an outdated fridge/oven, etc. You can offer to purchase a new fridge or oven if a buyer works with you.
Termite Inspection - most loans require a termite inspection. It's a great incentive to offer that isn't a lot of money upfront. Generally ranging from around $25-$50.