Social Media Calendar
Enough content to post to your social media feed every other day. In between these posts, we recommend making posts that are more personal and related to your local community.
These are the same images and wording sent weekly in the automated posts.
January 2025 Social Media Posts
JANUARY 1ST
Caption: As we welcome in a new year full of possibilities, we are here to help you! What would you like to accomplish in real estate in 2025? Whether you want to sell or buy, we are here to help.
JANUARY 3RD
Caption: Don’t let another year pass by not going after what you want. If you’ve been putting off buying a home, upsizing or downsizing, or making the switch from renting to owning, now is the time! We are here to help.
JANUARY 6TH
Caption: There’s no reason to add extra stress to the home selling process. Here are a few things to avoid when trying to sell your home!
JANUARY 8TH
Caption: To get your house ready to sell, focus on cleaning, decluttering, and making necessary repairs to create a welcoming and well-maintained appearance. Boost curb appeal by tidying up the landscaping, repainting the front door, and ensuring outdoor areas are clean and inviting. Inside, neutralize the decor by using light, neutral colors and removing personal items to help buyers envision themselves in the space. Highlight your home's best features with thoughtful staging, such as arranging furniture to maximize space and lighting. Finally, ensure all systems (like plumbing, HVAC, and electrical) are in good working order, and consider hiring a professional inspector to identify potential issues before listing.
JANUARY 10TH
Caption: How did you find your current home? If you’re in the process of a home search, start by defining your budget and desired features, such as location, size, and style, to narrow down your options. Use online real estate platforms to browse listings, filter by your criteria, and view photos and virtual tours. Work with a real estate agent who knows the local market and can provide personalized recommendations and access to off-market listings. Attend open houses and schedule private showings to assess properties in person. Additionally, consider driving through neighborhoods to discover potential listings and assess the area's vibe. Stay flexible and patient, as the right home may take time to find.
JANUARY 13TH
Caption: An inspection and an appraisal serve different purposes in the home-buying process. An inspection is conducted by a home inspector to evaluate the property's condition, identifying potential issues like structural problems, faulty wiring, or plumbing concerns. Its primary goal is to inform the buyer about the home's condition and potential repair needs. In contrast, an appraisal is conducted by a licensed appraiser to determine the property's fair market value based on factors like its condition, location, size, and recent comparable sales. Appraisals are typically required by lenders to ensure the property is worth the loan amount being financed. While inspections focus on the home's functionality, appraisals focus on its financial value.
JANUARY 15TH
Caption: Aspiring home buyers should start by assessing their financial readiness, including saving for a down payment, understanding their credit score, and determining a comfortable budget. Get pre-approved for a mortgage to clarify your buying power and make your offers more competitive. Research neighborhoods to find areas that match your lifestyle and long-term goals. Create a list of must-haves and deal-breakers to focus your search but remain flexible as priorities may evolve. Work with a trusted real estate agent who understands your needs and can guide you through the process. Lastly, be patient and thorough—take your time to evaluate properties, ask questions, and avoid rushing into decisions.
JANUARY 17TH
Caption: Curb appeal is crucial when selling your home because it creates the all-important first impression for potential buyers. A well-maintained exterior signals that the property has been cared for, which can set a positive tone for the rest of the viewing. Features like a freshly painted front door, clean landscaping, and a tidy driveway invite buyers to envision themselves living in the space before they even step inside. Strong curb appeal can increase buyer interest, attract more showings, and potentially lead to higher offers, as it helps your home stand out in a competitive market.
JANUARY 20TH
Caption: Property taxes are a levy imposed by local governments, such as cities, counties, or municipalities, to fund public services like schools, roads, and emergency services. They are calculated based on the assessed value of your property, which is determined by a local assessor. The tax rate, often referred to as a millage rate, is applied to this assessed value to determine the amount owed annually. Property taxes can vary widely depending on the location, size, and value of the property, as well as local tax laws. Typically, they are paid annually or semi-annually, either directly by the homeowner or through an escrow account managed by a mortgage lender.
JANUARY 22ND
Caption: Share your favorite local business in the comments!!
Supporting small local businesses is important because it strengthens the local economy, fosters community connections, and promotes unique, diverse offerings. Small businesses often reinvest a significant portion of their earnings back into the community, creating jobs and supporting local services. They add character and individuality to neighborhoods, offering products and services that reflect the area's culture and needs. Additionally, shopping locally reduces environmental impact by minimizing transportation and packaging. Supporting small businesses also helps build relationships between residents and business owners, fostering a sense of community and shared success.
JANUARY 24TH
Caption: Cash to close in real estate refers to the total amount of money a buyer must bring to the closing table to finalize the purchase of a home. This amount typically includes the down payment, closing costs (such as lender fees, title fees, and prepaid expenses like property taxes and homeowner’s insurance), and any additional costs required by the contract. It may also account for credits or adjustments, like earnest money deposits or seller concessions, which reduce the amount owed. The final cash-to-close amount is detailed in the Closing Disclosure provided by the lender a few days before closing, ensuring the buyer knows exactly what to prepare.
JANUARY 27TH
Caption: Due diligence in real estate refers to the period during which a buyer investigates a property to ensure it meets their expectations and is a sound investment. This process typically includes reviewing documents like the title report, homeowners’ association (HOA) rules, and disclosures provided by the seller. It also involves conducting inspections to assess the property's condition, checking for issues like structural damage, plumbing problems, or pest infestations. Buyers may also appraise the property, verify zoning regulations, and confirm financing during this time. The goal of due diligence is to uncover any potential risks or costs before committing to the purchase, giving the buyer the option to renegotiate terms or back out if significant concerns arise.
JANUARY 29TH
Caption: A real estate agent assists clients in buying, selling, or renting properties by providing expert guidance and services throughout the transaction process. For buyers, they help identify suitable properties, schedule showings, negotiate offers, and navigate financing options. For sellers, agents assess the property’s market value, develop marketing strategies, stage the home, and negotiate with potential buyers. They handle paperwork, ensure compliance with local laws, and coordinate with other professionals like inspectors, appraisers, and attorneys. By leveraging their market knowledge and negotiation skills, real estate agents aim to achieve the best outcomes for their clients while reducing the stress and complexity of real estate transactions.
JANUARY 31ST
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