Social Media Calendar
Enough content to post to your social media feed every other day. In between these posts, we recommend making posts that are more personal and related to your local community.
These are the same images and wording sent weekly in the automated posts.
July 2025 Social Media Posts
JULY 2ND
Caption: Contingencies in real estate are conditions that must be met for a transaction to move forward and ultimately close. They protect buyers and sometimes sellers by allowing them to cancel the contract or renegotiate terms if certain requirements aren’t satisfied. Common contingencies include the home inspection, financing, and appraisal—each giving the buyer a specific timeframe to complete that step. For example, if a home doesn’t pass inspection or appraise for the sale price, the buyer can walk away or request repairs or a price reduction. Once all contingencies are met or waived, the sale proceeds toward closing.
JULY 4TH
Caption: Happy 4th of July! As we celebrate freedom today, why not think about the freedom that comes with owning your own home? Whether you're dreaming of backyard BBQs, watching fireworks from your porch, or building long-term wealth—homeownership puts the power in your hands. 🏡🇺🇸
JULY 7TH
Caption: Many buyers believe that the interest rate on their pre-approval is locked in and guaranteed through closing—but that’s a myth. The truth is, your pre-approval rate is just an estimate based on current market conditions and your financial profile at that time. Your actual mortgage rate isn’t finalized until you officially lock it in with your lender, which usually happens after you’re under contract on a home. Rates can fluctuate daily, so staying in close contact with your lender is key to securing the best rate possible when the time comes.
JULY 9TH
Caption: The home buying process typically starts with getting pre-approved for a mortgage so you know your budget. Next, you’ll work with a real estate agent to find the right home and make an offer. Once the offer is accepted, you'll move into the escrow period, where inspections, appraisals, and final loan approval take place. If all goes well, you'll do a final walk-through and then head to closing, where you'll sign the paperwork, pay any remaining costs, and get the keys to your new home!
JULY 11TH
Caption: Choosing the right real estate agent can make all the difference in your buying or selling experience, so it's important to ask questions before hiring one. Asking about their experience, local market knowledge, communication style, and strategy helps you understand if they’re a good fit for your needs. A great agent should be transparent, confident, and ready to guide you through every step of the process—so don’t be afraid to interview them before making your decision!
JULY 14TH
Caption: When buying a home, it's important to budget for more than just the purchase price—there are several hidden costs that can catch buyers off guard. These can include closing costs (like lender fees, title insurance, and attorney fees), home inspections, appraisal fees, moving expenses, and the cost of setting up utilities or making immediate repairs. You may also need to pay for property taxes, homeowners insurance, and possibly HOA fees. Being aware of these expenses ahead of time can help you plan better and avoid surprises at the closing table.
JULY 16TH
Caption: If you're a first-time home buyer, a few smart tips can make the process smoother. Start by getting pre-approved for a mortgage to understand what you can afford, and stick to a realistic budget that includes hidden costs like inspections and closing fees. Work with a trusted real estate agent who knows your local market and can guide you through each step. Don’t rush—take the time to research neighborhoods, compare homes, and ask plenty of questions. Most importantly, stay patient and focused on your long-term goals.
JULY 18TH
Caption: During the mortgage process, there are some key do’s and don’ts that can make or break your loan approval. Do continue paying your bills on time, keep your job steady, and stay in close communication with your lender. Don’t open new credit accounts, make large purchases, or deposit large sums of money without proper documentation. Even small financial changes can impact your credit score or debt-to-income ratio, which could delay or derail your closing. Staying financially steady is the best way to ensure a smooth mortgage approval.
JULY 21ST
Caption: Sometimes in the home buying process, you find yourself having to compromise. While our goal is to check every box you have, sometimes you have to choose between things you really love. In your dream home, if you have to choose, are you picking the house with a big yard to entertain or the most spacious kitchen? What matters most to you in your next home?
JULY 23RD
Caption: If you're getting ready to sell, focusing on a few key upgrades can boost your home's value and appeal. Start with curb appeal—a well-maintained yard and fresh exterior paint can make a great first impression. Inside, fresh paint and updated lighting can make your home feel modern and move-in ready. Lastly, minor kitchen and bathroom upgrades—like new hardware, faucets, or resurfaced cabinets—can add value without breaking the bank. These simple improvements can help your home stand out and attract more buyers.
JULY 25TH
Caption: Staging a house helps sell it faster and for a better price by making it more appealing and easier for buyers to envision themselves living there. Staging highlights the home's best features, minimizes flaws, and creates an emotional connection, making it feel move-in ready.
JULY 28TH
Caption: After accepting an offer on your house, you enter a period of contract fulfillment and preparation for closing. This includes opening escrow, arranging for a home inspection and appraisal, handling due diligence and repairs, and working with the buyer's lender to secure financing and clear any contingencies. You'll also need to finalize the closing details, including signing paperwork and transferring ownership.
JULY 30TH
Caption: Listing your home above market value might seem like a good way to maximize profit, but it often backfires. Overpriced homes tend to sit on the market longer, which can make buyers suspicious and less interested. This can lead to fewer showings and eventually force you to lower the price—sometimes below what you could have gotten if priced right from the start. Pricing your home competitively helps attract serious buyers quickly and increases your chances of a faster, smoother sale.